Problem: Tipp-Ex has little use now that most education is digital. The only people left who might use Tipp-Ex are children in secondary school (aged 11-18).
Insight: A lot of textbooks contain outdated views or incorrect versions of history.
Solution: Encourage kids to vandalise their textbooks in the name of social justice.
Tipp-Ex will share textbooks that need to be corrected on social media.
Triple Instagram adverts targeted at users aged 11-18 will appear on their feeds.