Problem: The UK has more barbecues than the rest of Europe, this would suggest we suffer the worst from people not disposing of their barbecues correctly.
Insight: When people have barbecues they usually drink beer.
Solution: Create a more environmentally friendly barbecue using Corona packaging.
Pull-out print ad to feature in free newspapers.
What's that? The grill from our 6 pack isn't reusable? Think again pal. Buy a limited edition Corona can and you can split it in half, whack that grill you're holding onto on top of it and enjoy your recyclable barbecue.